Master the specialty that creates loyal clients, premium pricing, and predictable revenue with training from industry legend
Jules Peacocke.
The Grey Hair REVOLUTION That's re-igniting Salons
MASTERING ARTISTRY. EMPOWERING CREATIVITY.
to inspire confidence, natural beauty, and transformative results.
At Expert Grey, we specialise in grey hair artistry, client psychology, and technical excellence that transforms the salon experience.
Why Grey Hair Matters Now
Grey transition isn’t just another service, it’s a movement. Women are embracing their natural beauty at unprecedented rates, but most salons aren’t equipped to serve them properly. Expert Grey Mastery™ teaches you the technical skills, emotional intelligence, and business systems to become the specialist your market needs.
The Market Reality
Why Stylists Who Master Grey Hair Are Winning
The Data: Grey transition requests have soared an incredible 340% since 2020 — and clients with budgets over $350 are actively seeking specialists.
The Journey: Behind every grey hair is a woman embracing authenticity and change. They want more than colour correction; they want a stylist who understands this emotional transformation.
Most stylists treat grey like a silver-toned balayage or standard blonde highlights, resulting in sub-standard outcomes and lost clients.
Early adopters mastering this specialty are creating thriving businesses, positioning themselves as leaders in an underserved market.
Your opportunity: Claim your place as the go-to expert in this lucrative market for this discerning demographic of clients.
Why Most Stylists Struggle
The Technical Trap:Treating grey like standard highlights or a silver toned balayage will never achieve a natural grey hair outcome. This is disappointing for the client and leaves them unlikely to return.
The Emotional Gap: Grey hair is part of a deeper identity journey. When stylists overlook the emotional experience, the client feels unsupported and loses confidence in the process.
The Business Breakdown: One new grey transition client per month has the capacity to add $40K annual revenue. Without a clear maintenance plan, clients will not rebook, turning a potential $4,000 client into a lost opportunity
The Difference Maker: Recognising grey transition as both an art and a relationship, not just a service
IS EXPERT GREY MASTERY TRAINING RIGHT FOR YOUR SALON?
You’re Ready If:
- You see the value in specialisation over generalisation.
- You want to build expertise, not just add services.
- You’re committed to mastering new techniques.
- You’ve tried grey blending but it’s not getting the results your client has asked for.
- You’re ready to position yourself as a premium hair stylist.
- You’re ready to increase revenue in your business.
You’re Not Ready If:
- You’re not willing to invest in learning.
- You prefer competing on price over expertise.
- You’re not interested in the emotional aspects of client service.
- You’re looking for quick fixes.
- You think grey blending is true grey hair transformation.
The Expert Grey™ System
Why tHIS approach matters
Every client’s journey is different. MASTER OUR SYSTEM, AND YOU CAN SERVE anyone who walks through your door.
Grey Transition
Seamless integration for clients wanting Strategic NATURAL progression over time. Requires specific techniques that STANDARD HIGHLIGHTING CANNOT ACHIEVE. Built for long-term client relationships and predictable revenue.
Grey Transformation
Complete TRANSFORMATIONS for clients ready for dramatic change. Advanced colour work combined with strategic cutting.
ENGINEERED GREY
For stylists who have mastered the basics of grey transition and wish to learn more creative and bespoke colour artistry techniques for fashion statement hair.
The complete system
• Consultation approaches
• Technical requirements
• Pricing structures
• Maintenance schedules
• Client communication strategies
Seven Modules That Transform Everything
Module 1:
Redefining Beauty and Your Role as an Artist
Position yourself as the specialist who understands that grey hair isn't about aging. it's about authenticity.
Module 2:
The Emotional Journey to Going Grey
Learn to guide clients through the psychological shifts of going grey with empathy and confidence.
Module 3:
Step-by-Step Guide to a Successful Consultation
The framework that sets clear expectations and builds trust from the first conversation.
Module 4:
Look & Learn Colour Application Technique
Jules' proprietary method that creates consistent, beautiful results every time.
Module 5:
The Power of Cut
Learn how the right cut complements grey colour, making every client look intentional and modern.
Module 6:
Follow-Up, Rebooking & Pricing
Implement business systems that maximise lifetime client value and ensure steady revenue.
Module 7
Marketing Your Expertise
Attract and retain the clients who specifically want a grey hair specialist.
our vision
Created by industry legend
Jules Peacocke, this is More than just training — it’s a complete mindshift that will allow you to become the go-to grey transition authority. You’ll become the stylist who doesn’t just change hair colour; but guides women through one of the most significant identity shifts of their lives.
together we are empowering women to be their authentically beautiful selves.
Samantha Jones
Ms Monaco Hair Society
This is a beautiful service to provide. You gave us the tools and it's so empowering.
Real WORLD Success
Based on salon performance data, Expert Grey certified stylists typically see:
- Higher average tickets: FULL SERVICE becomes the new standard
- Increased revenue: JUST ONE NEW GREY CLIENT PER MONTH CAN INCREASE REVENUE BY $40K P.A.
- Predictable rebooking: Clients return every 4-8 weeks
- Increased loyalty: Higher monthly average spend per client
- Better referrals: Satisfied clients become advocates
- Premium positioning: Ability to charge for expertise, not just time
The difference
You’re not just adding a service—you’re becoming a grey hair specialist that is transforming women’s lives and future-proofing your salon’s success.
2 Day Training Workshop
Webinar
ONGOING SUPPORT
Our founder
Jules Peacocke is the visionary behind the grey hair transition movement. NOW JULES IS SHARING HER EXPERTISE TO RESHAPE THE FASHION INDUSTRY WITH HER Expert Grey™ system and innovative Look & Learn colour application technique. EXPERT GREY is turning what was once considered a challenge into a specialised art form that commands premium positioning and client loyalty.